Email Marketing

Email communication is without any doubt one of the most important traffic on the internet. The very first thing most of us do in the morning after “booting up” the computer is to log into our email account to read our email mail while sipping some coffee (or tea for the rest of us).

First you need to weed out SPAM, then sort the remaining message either by sender, try to spot the most interesting subject line or maybe just click on the very first message then read through.

If you use email as the primary mean of communication with your clients, partners or other associates as I do then you understand how important is it to keep your inbox clean to receive only emails related to your business. Keeping your email address private is the best way to fight against SPAM.

As the saying goes, do not mix business and pleasure. Well, I can also add do not mix business with family as far as email goes.

My point is, do not use the same email address for your business  communications  and for keeping in touch with your friends or relatives.

And you know what, you could even do better by separating those two groups as well.  Get different email addresses for friends and relatives. That way you can always be assured your family dirty laundry and drama will not spill over to your friends when you accidentally hit the dreadful “Reply All” link.

I cannot recall how many times I started exchanging emails with a long lost friend who soon afterwards start sending me jokes, chain letters and more.

The worst part is those very same messages are sent in bulk as Carbon Copies (CC) to all her/his contact list with my email address in plain sight for just someone  in that network of “friends” to harvest and start spamming the rest of us.

Online people networks are not that different from their offline counterparts. Most of the time keeping them separate is a must.

So please ask my permission first before sharing my email address with a third party be it a relative, an acquaintance or a business partner.
My  privacy is paramount online and offline.

This entry was posted on Thursday, July 23rd, 2009 at 8:32 am and is filed under Email Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.