Website marketing is the most important aspect of running your e-business. Your site needs web traffic in order to generate business but not just any kind of web traffic. However getting a visitor to your landing page is not a done deal. Conversion should be your ultimate goal.
That conversion can translate into subscription to your newsletter, filling out your contact form, completing the shopping cart checkout process or maybe just having your prospect pick up the phone to inquire more about your services.
Some visitors do not convert into customers or leads. In that case you need to give those prospects a compelling reason for return visits to your web site in order to get another chance for conversion. The same goes for yourcurrent customers in order to get repeated sales for them and therefore increase their lifetime value to your e-business.
Your website traffic analytics will reveal that on average:
- 40% of your web site visitors bail out after just a glimpse to your landing page
- 30% leave because they do not find your entry page compelling enough
- 27% of visitors browse around and some of them will eventually become leads
- finally only about 3% of your website visitors convert into paying customers
Our internet marketing services is tailored to helping your e-business make the most of every piece of your "website traffic pie" chart shown by the graphic above.
- focus your marketing effort to attract the right kind of traffic
- optimize your landing pages to reduce visitors bounce rate
- make your web pages relevant to information visitors are looking for
- increase your web site conversion rate
- increase your customer lifetime purchase value.
- generate additional revenue from the traffic converted in your website
Click here for a free consultation on your e-business marketing.